Appealing Factors of Transit Advertisement as Outdoor Media: Analysis of Public Perception in Southern-Punjab
Prof. Dr. Shahzad Ali
Ahmer Safwan

Trends of Television Viewership of Pakistani Channels: A Time Series Analysis from July 2014 – June 2018
Adeel Naqvi

Concept of Jihad and Terrorism in Post-9/11Era: Critical Analysis of Media as a Platform for Discourse Development
Tabinda Siddiqui
Arif Mahmood

Compromised Autonomy: The Impact of Social Pressures on Editorial Decision Making in Top News Channels of Pakistan
Ghulam Shabir
Atif Ashraf
Babar Hussain Shah
Qamar-ud-din Zia Ghaznavi

Poverty Alleviation and Human Development: Comparative Analysis of Facebook pages of top three political parties of Pakistan during 2018 Election Campaign
Hassan Siddique