Guest Editor ; Professor Dr. Mughees Ud Sheikh; Dean Faculty of Social and Behavioral Sciences Superior University, Lahore, Pakistan

Prof. Dr. Mughees Ud Din Sheikh is a renowned Professor of Mass Communication. He has been teaching at Universities in Pakistan and aboard for more than thirty years. He did his Masters in Journalism from University of Punjab in 1976, MS in Journalism from University of Iowa City, Iowa USA in 199, PhD from University of Iowa, USA in 1994 and Post-Doc from Oslo. He started teaching as a career from Gomal University, DI Khan, Pakistan. He served as Director Institute of Communication Studies and Dean Social Sciences, Punjab University for quite a long time. Presently he is serving as Dean, Faculty of Social and Behavioral Sciences at Superior University Lahore, Pakistan. He has many international honors and awards on his credit. His research work has been cited by various international scholars. He is a prominent media professional and a global media figure.

Note from the Guest Editor

The current issue of Global Media Journal's Pakistan Edition is a combination of Autumn, 2010 and Spring, 2011. It includes invited and refereed papers, commentaries and a book review. All these articles have been written by different media experts and Mass Communication teachers.

Geo TV Vs Star plus dramas and Female Viewers Perception is an invited paper by Prof. Dr. Muhammad Nawaz Mahsud . The paper finds that Star Plus dramas portray more gender interaction such as mix gathering, joint office work, drinking habits in parties, dancing, handshaking, kissing, and modeling than Geo TV dramas. The results also show that both the channels portray females more in ascribed roles like mother, mother in law, daughter, and daughter in law, sister and wife than portraying them in achieved roles like teacher, nurse, journalist, lawyer and sales girl. However, the Star Plus significantly portrays them more in ascribed roles than the Geo TV.

Neglecting Press and Failure in Population Control in Pakistan is an invited paper by Dr. Bakht Rawan, which analyses the contents of national daily newspapers “The News” and “Jang” for the year 1999 and found that very little coverage was given to family planning. The researcher considers this insignificant coverage as one of the main factors in failure of controlling the ever growing population in Pakistan.

Instilling the Awareness of Women Equality in Public via Educational Programs is refereed paper by Dr. Sanjeev Tomar , Lecturer of Education in India. The paper deals with the issue of women empowerment and the role of education in India.

Press Council: A Histo-Philosophical & Pragmatic paradigm is a referred paper by Dr. Sajjad Ahmad Paracha and Irem Sultana, which takes into account the press council in historical and philosophical perspective. The authors' view that Press Council in Pakistan should have membership from the civil society rather it becomes a podium for the government representatives.

Women's Issues in India: Role and Importance of Media is a refereed paper by Purnima and focuses on women's issues in the contemporary Indian society and its relation with the media.

Religious Madrassas in Pakistan: Analysis of Washington Post since 9/ 11is a refereed paper by Dr. Farish Ullah Yousafzai and his colleagues that highlights that since 9/11 the Washington Post has been portraying Pakistani Madrassas in derogatory manner.

Correlation between Media's Political content and Voting Behavior: A Case Study of 2008 Elections in Pakistan is a referred paper by Dr. Nawaz Mehsud and his colleagues that explores the relationship between audience consumption of media political content and their voting behavior during 2008 general elections.

Commentaries in this combined issue deal with the Pakistan Press Freedom, Pakistan Media, Jihad and Print Media in Pakistan and its impact.

At the last of the content, the issue includes a book review by Prof. Mufti Jameel ud Din on the book titled “Non-Fiction: The Disaster Scape|”

Hope this combined issue of the Global Media Journal-Pakistan Edition will be a good food for your thought and will enable you about how media work in Pakistan and South Asia. We would like to have your comments on these invited and refereed articles, commentaries and book review. Wish you all the best.

Prof. Dr. Mughees Uddin Sheikh

Guest Editor